A Solid Digital Foundation is Key to Success in Online Marketing
At the core, your digital foundation is the framework for growing your business online. It requires various digital assets such as your website, social media platforms, online listings, landing pages, content, etc.
How to Write Mobile Ready Emails for Lead Generation
If you write mobile ready emails, your email marketing will have an even greater impact. Email is the trusty, reliable means of communication that’s the centerpiece of most lead generation campaigns. Like an old pair of sunglasses that you don't
How to Use the Customer Journey to Generate Leads
Your prospects are on what we call the customer journey as they ultimately make a purchase decision. Are you guiding them along the way with your lead-generation program? If you’re not aware of the customer journey, it’s an effective tool
What Are the Biggest Lead Generation Mistakes Companies Make?
What are the biggest lead generation mistakes businesses make and how do you avoid them? If you run a business that depends on a steady pipeline of incoming customers, you know how important lead generation is. The problem is, it’s
Why Do Business Listings Matter?
Why Do Business Listings Matter is a frequent response we hear when discussing a companies Digital Foundation. Learn what they are and why they matter below. Listings are an online summary of essential information for your business that serve as
Social Media KPI – Top 4 KPIs Businesses Need To Know
Social Media KPI can measure your level of success. Is your social media game better than your competitors? You probably don’t know the answer to that if you clicked on this post. You may not even know how to know.
Local Business Listings Need to Be Accurate – 6 Reasons
Local Business Listings Need to Be Accurate. Discover the six reasons why. As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your
Invest in Your Digital Strategy, When is the Right Time?
Everyone says, Invest in Your Digital Strategy, but when is the right time? With an estimated 3.5 billion online searches each day and a global internet user base of over 4 billion, we are in the midst of a digital
How to Respond to Negative Reviews
Knowing how to respond to negative reviews is critical to the online reputation of any business. Learning how to do it correctly is the first step to take. Believe it or not, the same premise applies to negative review response
How and Why to Respond to Positive Reviews
Business owners need to respond to positive reviews as they are just as responding to negative reviews in Googles Eyes.