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ROAS: Getting the Most Out of Your Online Advertising

What gets measured gets managed is particularly important when it comes to online advertising. No business wants to spend money and not get a return on their investment. While ROI is one KPI to track…
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8 Reasons to Work with a Digital Marketing Agency

Why should your business work with a digital marketing agency? If you are asking yourself this question, then keep reading as we uncover 8 reasons why hiring BOS Digital makes sense. To add some context…
Paid Social Media Advertising to Grow Your Business

Paid Social Advertising To Grow Your Business

By now most businesses have a presence on social media but not all of them understand the value of using paid social advertising to grow their business. Advertising on social media provides the opportunity for…
Thoughtful doubtful African businessman

Are Your Paid Advertising Campaigns Failing to Produce Qualified Leads?

When you’re counting on your paid advertising campaigns to produce results (aka “qualified leads”) and all you are getting is a bunch of tire kickers; it’s easy to blame the ad campaigns. But there are…