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How to Successfully Run Social Media Marketing

  John: Hey everybody! Welcome back to Life is Digital. I’ m your host John Bianchi. Get ready to learn about digital marketing as we share our knowledge and perspectives on current trends, best practices,…

A Solid Digital Foundation is Key to Success in Online Marketing

At the core, your digital foundation is the framework for growing your business online. It requires various digital assets such as your website, social media platforms, online listings, landing pages, content, etc.

How to Write Mobile Ready Emails for Lead Generation

If you write mobile ready emails, your email marketing will have an even greater impact. Email is the trusty, reliable means of communication that’s the centerpiece of most lead generation campaigns. Like an old pair…

How to Use the Customer Journey to Generate Leads

Your prospects are on what we call the customer journey as they ultimately make a purchase decision. Are you guiding them along the way with your lead-generation program? If you’re not aware of the customer…