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ROAS: Getting the Most Out of Your Online Advertising

What gets measured gets managed is particularly important when it comes to online advertising. No business wants to spend money and not get a return on their investment. While ROI is one KPI to track…

3 Ways to Measure Marketing ROI

As a business owner, ROI is a way to measure if what you are doing is getting you the results you are looking for. As defined in an article by Entrepreneur.com, “ROI deals with the…