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Dominate Local Search: 6 Ways to Outsmart Your Competition

Unless you’re a national or global brand your business is most likely competing against the local competition in your city, region, or state. Furthermore, the competition is probably the stiffest online in the digital marketing…
Call-to-Actions: Strategies That Work!

Call-to-Actions: Strategies That Work!

As the name implies, call-to-actions are meant to get your audience to take action on whatever it is you are selling or offering. So why do call-to-actions like  “Learn More” and “Buy Now” fail to…
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How to Drive Conversions With Digital Marketing

The end goal of an effective digital marketing plan is to increase conversions. There is no disputing that. Digital marketing is an investment you make as a business owner to get a return and to…

3 Ways to Measure Marketing ROI

As a business owner, ROI is a way to measure if what you are doing is getting you the results you are looking for. As defined in an article by Entrepreneur.com, “ROI deals with the…