The end goal of an effective digital marketing plan is to increase conversions. There is no disputing that. Digital marketing is an investment you make as a business owner to get a return and to…
As a business owner, ROI is a way to measure if what you are doing is getting you the results you are looking for. As defined in an article by Entrepreneur.com, “ROI deals with the…
Digital marketing is filled with data. Every campaign you run, every visit to your website, every social media interaction is tracked and available for analysis. And there are lots of tools available to help you…
If you’ve put nominal effort into digital marketing because, like many, you’ve built your business offline and that has always worked, or maybe it’s simply been on the back burner, now is the time to…
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