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Call-to-Actions: Strategies That Work!

Call-to-Actions: Strategies That Work!

As the name implies, call-to-actions are meant to get your audience to take action on whatever it is you are selling or offering. So why do call-to-actions like  “Learn More” and “Buy Now” fail to…
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How to Drive Conversions With Digital Marketing

The end goal of an effective digital marketing plan is to increase conversions. There is no disputing that. Digital marketing is an investment you make as a business owner to get a return and to…

3 Ways to Measure Marketing ROI

As a business owner, ROI is a way to measure if what you are doing is getting you the results you are looking for. As defined in an article by Entrepreneur.com, “ROI deals with the…

Want More Marketing Campaign Data? You Need to Use Google Tag Manager!

Digital marketing is filled with data. Every campaign you run, every visit to your website, every social media interaction is tracked and available for analysis. And there are lots of tools available to help you…