7 Tips to Increase Your Organic Reach on Social Media

Group of young adult friends using smartphones in the subway

It’s no secret that organic reach on social media has been declining over the past several years. As a way to promote a positive user experience (and push businesses to pay-to-play), social media platforms have implemented algorithms which basically put your posts in a pool as small as 1% of your followers. If those people engage with your posts, then they get pushed to a larger audience. Slowly but surely, more and more people see it, but only if it’s engaging.

Here are 7 tips to help you create shareable content people will engage with, and ultimately help build your organic reach on social media.

Focus on the best social media platform for your business.

It’s a common mistake for businesses to feel they need to be on all social platforms when in reality, knowing where your audience is and creating engaging content for that platform will maximize your effectiveness. So how do you know where your audience is? Ask them! Try using a survey, an email, or simply call your top clients and ask. Bonus tip: research where your competitors are sharing social media content and follow suit.

Optimize your social media platforms.

Give your platforms greater visibility by taking advantage of their features. Upload your logo, add brand images, customize your username so it’s easily recognized, complete your bio with keyword-rich descriptions, and include a trackable link back to your website.

Post the right balance of promotional/useful content.

The rule of thumb is 80% of your content should be useful to attract new followers and build trust, 20% promotional to drive sales. Consider creating and sharing “how-to-guides”, articles, infographics to build your authority in your industry.

Post less content but with higher quality.

Adopting a strategy of posting less frequently  will increase organic reach more than spamming your page with everything you can get your hands on. Bonus tip:  your business is unique, so don’t be afraid to experiment with different frequencies to see what works.

Post the right types of content.

Recent studies have  shown that videos have the highest organic reach on Facebook by approximately 3%, which is significant given that average organic reach has dropped to 1% or less. Social media content should include a mix of images, status updates, links, and videos. Bonus tip: use tools like Facebook Insights to track your posts and see which types are performing best.

 Engage with your followers.

This may be the most critical activity to help increase your organic reach on social media. By replying to comments and engaging with your followers, you build a reputation and attract people who are genuinely interested in what you’re doing.

Cross promote your social media platforms.

Don’t miss the opportunity to display your social media platforms on your website, your business cards, the signature on your emails, etc. You want your presence to be known everywhere which will ultimately grow your organic reach on social media.

Bottom line, organic reach on social media is all about optimization, user experience, and high-quality content. Still unsure where to start? Our digital marketing experts can help. Email us at info@bos.digital.


  • Michael Martin

    January 12, 2022

    I have a perfect video on my phone case bring Police Department in Georgia stealing my car legally and leave me hanging after 2 hours after about the car and I didn’t get to try the car yet but he took it and everything else and I got a bunch of other stuff going on with it but the second story is that the bigger one is Chase Bank did me wrong and I am finally assured under checking protection of my account and they turn around did not help me when I got robbed by somebody they empty my account I’ll put me $5,000 in the hole and they stole my social security check everybody check that was directly deposited by social security reach wants to Chase Bank for the last 4 months they’ve been taking my checks not give me no money out of it and they were supposed to reimburse me all the money they’ll stolen from me with the police reports already been turned in from both States at the borderline Georgia that came spring and Alabama Cherokee county and they were supposed to take care of it they said it simply take care of and here it is 5 6 months going on and the claims keep getting denied and they keep taking my money and I need to put her social media live to report it I have the allegations they are and how helpful Chase Bank is and how they caring about their providing their customers and how they mistreak their victims hey I like to put it all over the news what you guys help would you please help me give me a contact then what channel 6 844-2583 and my email address is at 696408 altered gmail.com please contact me right away I want the sound media alive fast now I want the old Chase Bank to be recognized how bad they are to their customers how the federal should be recognized how Chase banks are not providing our protection proceed to protect us in our insurance is on their checking account how they are not fairly insured when you’re supposed to be friendly insurance and apparently they’re not because I’m not covered knowing that I was and I had paper to prove that I have every document you need and how they mistreated me and everything and how they manipulating me they made me home and struggling every day and no home over my head for the last four five six months now because of them still at my money still somebody needs to be woken up here watering the Bell on everybody


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