It’s never been more important for businesses to take back control of their digital presence, that is the information people find when searching for products or services online. Here are 3 action plans we recommend.

Keep the information about your business accurate and up to date

The information about your business like phone number, hours, and description lives in multiple places online. When someone does a search, any number of these listings could show up. Inaccurate or outdated information results in abandoned searches and ultimately in lost business. More importantly, inconsistent information hurts your business’s searchability. So improve your chances of being found online by controlling the information about your business.

Reach your audience with paid search and social ads

It’s imperative for your business to be where your customer is at the right place and the right time. Paid search on Google and social ads on Facebook and Instagram delivers your message to a targeted audience. Some of the advantages of paid advertising are:

• quick to execute
• flexible to optimize
• cost effective
• measurable results

And it’s a great compliment to your other digital marketing efforts!

Build authentic digital connections

Most likely your business has some degree of social presence whether it’s on Facebook, Instagram, LinkedIn, etc. And these channels are probably generating some traffic and sales for you. But are you truly making an authentic connection with your customers and future buyers? 

Here are some suggestions:

• Be local, be social
• Speak to your customer not your industry
• Provide multiple channels for questions and customer service
• Build brand loyalty; create fans, not just customers

If you truly want to mobilize the power of digital marketing, work on making authentic, lasting relationships with your customers.