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Digital Marketing Trends in 2023: What Should You Be Watching?

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Digital Trends 2023

Digital Marketing Trends in 2023: What Should You Be Watching?

Digital marketing is becoming increasingly complex and, as a business owner, staying focused on what you’re doing in 2023 and connecting everything back to the “why”of your business is going to be even more important. In order for your marketing strategy to be successful, it must match your business’s overall objectives.

At this time of year we like to share what we see as the top digital marketing trends to be aware of and why you should consider incorporating them into your marketing plan.

Content Marketing

Content marketing continues to make the list of top digital marketing activities every business needs to prioritize. It has multiple benefits and forms one of the foundational pieces to a strong and robust online presence. While some may think of it from only an SEO (search engine optimization) perspective, content marketing in 2023 will be all about making connections with your target audience.

When it comes to content marketing, think quality over quantity. People want to feel a connection to your company or brand, be on the same page with your vision and mission, and be a part of building a larger community. Therefore, content that adds value, whether that is answering questions, providing solutions, or showing who you are and what makes your company tick, will be highly attractive and engaging.

Having your employees and subject matter experts create content that answers questions and provides solutions is a great way to demonstrate your business’s value.

But not all content needs to, or should be, the exclusive domain of your business. In 2023 content marketing will be increasingly about partnerships with influencers and other users. Many influencers will be looking to create content for companies they truly care about and believe in and not just ones that are willing to pay them for their services. Moreover, they will be relying on these companies for guidance and support to build authentic relationships.

Would someone doing a Google search for your services or products find you? If you’re unsure how your business is being found, let us do a quick scan and share our findings with you. Click here.


This fast growing platform has the 4th largest number of users compared to other social apps and caters to today’s surging popularity of video content. With 1.2 billion monthly active users in Q4 2021, TikTok is projected to reach 1.8 billion by the end of 2022.
TikTok vs Social Apps - Users

Millions of user-generated short videos can be viewed on TikTok, and users can follow, like, and comment on each other’s videos.

As a business owner you may be wondering why we’re citing TikTok as a digital marketing trend to watch in 2023. 

The Tik Tok app is revolutionizing the way brands market themselves through influencer marketing with tools such as the Creator Marketplace, where brands are able to find creators who are aligned with their products and interests, and Tik Tok Shopping, which gives brands the opportunity to engage with customers more meaningfully, right inside the app itself.

Short Videos

Video content has been trending for several years now but in 2023 the focus will undoubtedly be on short form videos of 10 to 60 seconds. Platforms like TikTok, Instagram (think Reels, not posts), and YouTube are driving this trend but short videos on all social platforms do well today as people view a lot of content and have short attention spans.

With 1.5 billion monthly users and 30 billion daily video views, YouTube is the 2nd most used platform. With Tube Shorts, YouTube competes directly with TikTok and Instagram, allowing anybody to connect with a new audience using just a smartphone and the Shorts camera in the YouTube app.

Short video content still needs to storytell in order to connect with its audience. Creating engaging short-form video content requires catching the viewer’s attention, presenting brand recognition, building the connection to help people relate, and then asking them to take action.

LinkedIn for B2B Marketing

LinkedIn has quietly been refining its platform and solidifying itself as the number one place for businesses to market themselves. 

According to Insider Intelligence B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US.

Using LinkedIn as a platform for user-generated content has become easier than ever before. It has gained a lot of personality, and content has become more shareable especially video which is a great way for businesses to connect with their target audience.

Curated Content

A form of content seeing a renaissance of sorts is curated content. If you’re not familiar with this form of content it’s simply sharing content created by another source. The guiding principles of sharing curated content is that it must support your business, provide value to your audience, or validate and reinforce your own content. Types of curated content are:

  • Industry news
  • 3rd research
  • Interviews (video and blogs)
  • Podcasts
  • In-depth features
  • Press releases or announcements

Curated content is a way to add to your content marketing calendar without overwhelming your resources. Used judiciously, it can be very effective in creating engagement and expanding your audience reach.

While this is by no means an exhaustive list of the digital marketing trends for 2023 it’s important to remember that this is a sprint and not a marathon. Tackling everything at once is a sure-fire way to come up short and quit. Remember, your strategy must align with your company goals and provide a measurable ROI.

As a leading digital marketing agency in Raleigh, North Carolina, we help our clients dominate in their local market by ensuring they have a solid digital presence and creating content that gets results.

What are your business goals for 2023? Let’s talk about making them a reality! Call us now (919) 670-5529

BOS Digital is a Raleigh digital marketing agency. Our team of subject matter experts understand the complexities of lead generation, digital marketing, communications, and goal-driven marketing.

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