As more and more of us count on the internet for our information and connection, it is not the time for your business to hard sell. Instead, it’s a time to be mindful and reassure your clients and customers that you are here to help. Businesses that do this best will recover faster once the current unsettled climate comes to an end.

So what are some things your business can be doing right now?

Maximize Email Marketing

Email is inexpensive and effective. Given you don’t have control over search demand you may be able to recapture some market share with email campaigns. It could be as simple as reminding customers that they can still get all their needs met online. Or sharing information relevant to your industry that helps people make better decisions.

Claim Your Google My Business Listing

Google My Business helps you to manage your business’ online presence across Google, including Search and Maps. By claiming, verifying and updating your business information, you can both help customers find your business and tell them your story. And with Google dominating the search engine market (91% in 2019), Google My Business is an essential piece of being found online.

Develop Your Content Marketing

Content marketing differs from advertising in that it is not openly promotional. Think of content marketing (blogs, video, social media) as a way for your business to tell its story and provide important information. Your customers and prospects are looking for content that entertains, inspires, educates, and informs them. Developing a content marketing strategy will help you build an on-going relationship with your target audience.

Improve Your Website’s SEO

Search Engine Optimization (SEO), is an important piece of your marketing strategy and helps your website to be found through search engines like Google. Some common SEO best practices include page speed (does your website load quickly?), mobile friendliness (does your website respond well on mobile devices?), meta descriptions and alt image tags (do all your web pages and images have proper descriptions and tags so they are searchable?) and duplicate content (does your website have the same or near-identical content on multiple pages?). Improving these aspects of your website are some basics of SEO every business should be doing regardless of the current climate.

The way we do business has changed. Communicating and engaging with your clients and customers can continue uninterrupted, no matter the circumstances, with an effective digital marketing plan in place.
Interested to know more about how we can help your business? Contact us for an honest assessment of your marketing.