As a digital marketing agency in Raleigh, we are passionate about helping small business owners grow their online presence and make their businesses more visible. However, we often find ourselves overcoming some common digital marketing myths they have.

If your business has some reservations about investing in digital marketing, then this blog is for you! Here are seven of the digital marketing myths we most often come across and why you should reconsider them.

Digital Marketing Myth #1: Digital marketing is only for large companies.

The size of your business does not determine whether you can use digital marketing. Your industry, products, or services won’t influence your ability to market online either.

It is also a misconception that you need a large budget. Digital marketing is an effective strategy for small- and medium-sized businesses with a decent budget. We recommend that small businesses spend 7-8% of their revenue on marketing.

Digital Marketing Myth #2: Quantity always wins over quality.

Having this mindset ignores the fact that it’s not about quantity but quality. It would be difficult to achieve the same results with a slew of low-quality content as you would with several well researched, high-quality pieces. Producing fewer high-quality articles is better than producing dozens of inferior ones.

If your audience finds your content helpful and informative, it will be effective for your business. Low-quality content typically leaves your audience bouncing from your site. The solution is to focus on producing high-quality content.

Digital Marketing Myth #3: SEO is no longer relevant.

Since the early 2000’s, Google has become better at detecting spammy websites and marketing tactics, therefore optimizing your site requires more effort and planning. 

SEO is a long-term marketing strategy. Search engines are constantly changing, and your competitors are continually updating their websites. Don’t lose all the momentum you gain by initially optimizing your website by not continually working on your SEO.

Digital Marketing Myth #4: Results will be immediate.

Many businesses are held back by this myth. When they aren’t able to see immediate results from their digital marketing efforts, they get discouraged.

We understand! A big part of our motivation as a digital marketing agency is seeing that our efforts are making a difference.

In the same way that SEO is a long-term strategy, digital marketing activities such as social media management, email marketing, content marketing, and others are too.

Make sure your marketing is well done and you use proven strategies, instead of focusing on getting results right away. It will pay off!

Digital Marketing Myth #5: Results are not measurable.

Data is everything in digital marketing; once you establish your goal, like increasing sales or traffic to your website, you can measure the return on investment.

Regardless of whether it’s the implementation of advanced Google Analytics on their website or the implementation of Google Ads campaigns, many businesses fail to take the necessary setup steps. This leads to the inability to measure results, know what is working and what isn’t and make adjustments. Ultimately, this can result in underperforming campaigns, frustration, and revenue loss. 

Digital Marketing Myth #6: Email marketing doesn’t work anymore.

This is another myth that needs to be dispelled. Email marketing is still one of the most effective strategies for boosting revenue for businesses. Compared to other marketing channels, email marketing has a return on investment (ROI) of $44 for every $1 spent.

Emails from companies that prospects love receive a lot of engagement. It is estimated that 58% of adults check their email first thing in the morning, and 61% of people prefer receiving weekly promotional emails.

Digital Marketing Myth #7: Having a website is enough to market your business.

Many businesses believe this myth about digital marketing.  People can find all the information they need about your business on your website, if they can find it. Therein lies the myth.

Creating a website isn’t enough to get your business noticed. The chances of people finding your website online are slim without a digital marketing strategy.

You must use strategies like search engine optimization (SEO), content development, and pay-per-click (PPC) advertising to help people find your website. Unless you promote your website, people won’t be able to find it online.

In the past 20 years, the Internet has changed a lot.

In the early 2000s, the Pew Research Center found that just over half of adults used the internet. By 2021, that number had risen to 93%. The platforms for marketing your businesses have also become more sophisticated and have continuously adapted to the demands of the digital world in which we live.

For a digital marketing strategy to be successful, it requires effort and planning. To achieve results, it requires an investment. There is a lot of competition today for businesses like yours to reach their target markets, which is why a digital marketing strategy is vital to your success.

Having an agency like BOS Digital on your side will relieve you of some of the burden of marketing tasks, save you the cost of hiring a full-time employee, and help you reach the results you need to grow your business.

For a no obligation digital marketing consultation click here.

 

BOS Digital is a digital marketing agency in Raleigh. Our team of subject matter experts understand the complexities of lead generation, digital marketing, communications, and goal-driven marketing.