Google is once again advancing how we search for answers with the introduction of Multisearch, a new feature made available last year which uses text and images at the same time. What is Google’s Multisearch Feature? Have you ever been trying to find the exact part for your car, the instructions on how to take […]

Digital marketing is becoming increasingly complex and, as a business owner, staying focused on what you’re doing in 2023 and connecting everything back to the “why”of your business is going to be even more important. In order for your marketing strategy to be successful, it must match your business’s overall objectives. At this time of […]

Unless you’re a national or global brand your business is most likely competing against the local competition in your city, region, or state. Furthermore, the competition is probably the stiffest online in the digital marketing space. With so many different channels and opportunities to reach your target audience, it can be overwhelming to even know […]

As the name implies, call-to-actions are meant to get your audience to take action on whatever it is you are selling or offering. So why do call-to-actions like  “Learn More” and “Buy Now” fail to get results (i.e. convert leads into customers)? There are a number of reasons including a lack of urgency, a lack […]

Jumping into video marketing without a strategy is like trying to navigate your way to a destination without a map or GPS. You may arrive where you want to be or you may find yourself somewhere completely unfamiliar. Before we set off on the journey of how to create a video marketing strategy here are […]

What gets measured gets managed is particularly important when it comes to online advertising. No business wants to spend money and not get a return on their investment. While ROI is one KPI to track there is also something called return on ad spend or ROAS which we will explore in this article. Before we […]

The end goal of an effective digital marketing plan is to increase conversions. There is no disputing that. Digital marketing is an investment you make as a business owner to get a return and to have conversions become qualified leads, which subsequently turn into customers. Ultimately, these customers need to become repeat buyers and refer […]

As a digital marketing agency in Raleigh, we are passionate about helping small business owners grow their online presence and make their businesses more visible. However, we often find ourselves overcoming some common digital marketing myths they have. If your business has some reservations about investing in digital marketing, then this blog is for you! […]

Goal driven marketing is no different than any other objective you’ve set for your business. You define the goal, you create a plan of action, and you measure its effectiveness. From there you can see what’s working and what’s not and make adjustments. So, it’s time to apply the same principles to your digital marketing. […]

  Elysia: Hi everyone. Welcome to Life is Digital. I’m your host, Elysia Cadorniga. Get ready to learn more about digital marketing as we share our knowledge and perspectives on current trends, best practices and actual tips to help you grow your business in the digital age. I am so excited today, I’m here with […]

Why should your business work with a digital marketing agency? If you are asking yourself this question, then keep reading as we uncover 8 reasons why hiring BOS Digital makes sense. To add some context to the “why”, let’s start by answering “what is digital marketing?” What is Digital Marketing Digital marketing is a strategy […]

  Elysia: Hi everyone. Welcome to Life is Digital. I’m your host, Elysia Cadorniga. So get ready today as we learn about digital marketing, we share our knowledge and perspectives on different trends, best practices and actual tips to help you grow your business in the digital age. So I’m really excited today. I’m here […]

Google My Business is a free listing made available to all businesses by the #1 search engine in the world, Google. Business Listings refers to a multitude of other online business directories that aggregate and display the information about your business. You can greatly improve your business’s online visibility by claiming and optimizing both of […]

Managing your digital marketing with a checklist ensures that you will stay on track this year. Like any other initiative your business undertakes, having a process and monitoring your progress allows you to make adjustments as necessary and ultimately reach your goals. We understand that the digital space can be overwhelming and complex; it moves […]

(Updated 12/14/2022) Digital marketing has taken on even more importance over the past year or so as we adjust to doing more online and virtually both in our personal and professional lives. So as a business, how do you take advantage of the myriad of opportunities available to reach your target audience? We admit digital […]

In our recent article Paid Social Advertising To Grow Your Business we looked at how advertising on platforms like Facebook, Instagram, and LinkedIn can be an effective way to attract more customers and clients. But what if you aren’t ready to make an investment in paid advertising or you also want to attract your target […]

Elysia: Hi everyone, welcome to Life is Digital™. I’m your host, Elysia Cadorniga. Get ready to learn about marketing as we share our knowledge and our perspectives on current trends, best practices, and actionable tips to help you grow your business in the digital age. Really excited today because I get to have a great conversation […]

We often see businesses isolate their sales and marketing efforts and to a great extent treat branding as one-and-done. While on the surface this may sound like a viable strategy, the reality is that these three activities have a very synergistic effect on the performance of a company. Let’s take a look at each of […]

  Elysia: Everybody, welcome to Life is Digital™ this week. I’m your host, Elysia Cadorniga. Get ready to learn about digital marketing as we share our knowledge and perspectives on the current trends, best practices, and actionable tips to help you grow your business in the digital age. I’m really excited about this week’s episode. We […]

    Elysia: Well, hello everybody. Welcome to Life is Digital. I’m your host, Elysia Cadorniga. Get ready to learn about digital marketing as we share different knowledgeable perspectives, insights and current trends going on, best practices and actual tips to help you grow your business in the digital age. I’m really excited today because […]

By now most businesses have a presence on social media but not all of them understand the value of using paid social advertising to grow their business. Advertising on social media provides the opportunity for companies to get more brand visibility and customers and is an essential part of a successful digital marketing strategy. Social […]

    Elysia: Hey everyone, welcome to Life is Digital™. I’m your host, Elysia Cadorniga. This week, we’re going to get ready to learn a little bit more about digital marketing and digital in the tech world as we share our knowledge and perspectives on different trends, best practices, and any actionable tips to help […]

Your branding is essential to differentiating your business from the competition, especially in a seemingly saturated market. Branding highlights your unique selling proposition and translates those into stories that impact your audience’s attention towards your business. In 2021, branding remains to be powerful as it helps your organization connect with its customers, driving more interest […]

It’s no secret that most social platforms operate on a pay-to-play model today. According to Hootsuite, on Facebook, the average reach of an organic page post hovers around 5.20%. That means roughly one in every 19 followers sees the page’s non-promoted content. However there are still many ways to improve your organic reach on social […]

    Elysia: Hey everybody, welcome to Life is Digital. I’m your host, Elysia Cadorniga. This week get ready to learn about digital marketing as we share our knowledge and perspectives on current trends, best practices and actionable tips to help you grow your business in the digital age. We’re really excited about this podcast […]

    Elysia: Alright. Hi everyone, welcome to Life is Digital. I am your host, Elysia Cadorniga. Get ready to learn about digital marketing as we share our knowledge and perspectives on current trends, best practices and actual tips to help you grow in the digital age. So I’m really excited today because we have […]

Raleigh, NC—Bos Klein works with lifestyle brands—action sports, recreation, fashion and apparel, and arts and entertainment—with a focus on design and message dissemination.  Bos Klein has appointed Jason Biggs as the Head of Business Development effective June 21, 2021. Biggs has extensive knowledge and experience in sports management, both on and off the field. With […]

At BOS Digital we are dedicated to providing our clients with the voice and vision that best represents their unique brand. When we receive a review like the one below from Prima Bella Luxury Products we just have to share it. I am writing this review to share to the public what they receive when […]

Has someone ever told you that your business listings are not accurate? Did it leave you scratching your head wondering what they were talking about? Or more importantly, asking yourself why do business listings even matter? Well read on as we help you understand the what, why and how of this essential element of being […]

    John: Hey everyone, welcome to Life is Digital. I am your host, John Bianchi. Get ready to learn about digital marketing as we share our knowledge and perspectives on current trends, best practices and actionable tips to help you grow your business in the digital age. While I am so excited this morning, […]