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About the Client
Lindsay Aikman Photography is an award-winning photography company specializing in headshots, personal and business branding, commercial, high school/college senior portraits, events, and pets. The owner, Lindsay Catherman is based in Apex, NC and provides exceptional images and service to clients in Raleigh, Cary, Durham, and Chapel Hill. She shoots in her home studio as well as on location. Her versatility as a photographer enables her to take on a multitude of projects for both the consumer and commercial market.
"I am continuing to get more and more inquiries and I am sure that all of their hard work on social is helping my SEO stay strong!" - Lindsay Aikman Photography
The Challenge
Increasing engagement on social media.
Lindsay Aikman Photography was managing their own social media presence but knew they needed a strategic approach with more consistent content to ultimately increase engagement with their audience. Dedicating the time to marketing channels can be overwhelming and for Lindsay Aikman Photography they knew it was time to delegate these efforts to the experts.
The Solution
BOS Digital created an on-going social media strategy focused on engagement and consistent storytelling.
BOS Digital developed and implemented a custom engagement strategy for Lindsay Aikman Photography to drive deeper online conversations with their clients and prospects. Engagement is a key element of our strategy as we believe it plays a pivotal role in driving growth, awareness, and brand trust. Our plan also included a content strategy to ensure consistency as well as channel growth.
The Results
An increase of 41.5 percent in social engagement over 12 months contributing to consistent online bookings.
BOS Digital has worked with Lindsay Aikman Photography for over 3 years, driving new bookings, follower growth, engagements and overall brand awareness.
Lindsay Aikman Photography is now positioned online to generate recognition and trust. From new direct messages requesting more information to existing clients booking additional photo shoots, they continue to enjoy positive year-over-year growth on all their core social media metrics.
“BOS has been managing my social media for a while now and in that time has quadrupled my following on Instagram! They are very responsive and receptive to feedback and offer great input on strategy. I am continuing to get more and more inquiries from Google and I am sure that all of their hard work on social is helping my SEO stay strong! Their process of getting to know their clients is very streamlined and I love how methodical and strategic they are in their monthly meetings with me.”
Lindsay Catherman
Owner of Lindsay Aikman Photography