branding marketing sales alignment

Why Your Brand, Marketing and Sales Need to Align

We often see businesses isolate their sales and marketing efforts and to a great extent treat branding as one-and-done. While on the surface this may sound like a viable strategy, the reality is that these…

Building a High-Impact, Recognizable Brand Through Effective Online Storytelling

  Elysia: Everybody, welcome to Life is Digital™ this week. I’m your host, Elysia Cadorniga. Get ready to learn about digital marketing as we share our knowledge and perspectives on the current trends, best practices, and…